Barnes & Noble “Member Price” is $31.96
If you want to buy Netroots Rising but are put off by the $39.95 price, I just noticed that Barnes & Noble has it for a $31.96 “member price.” Such a bargain. 
P.S. Also, any bloggers out there, let me know (at lowell@raisingkaine.com) and I can hook you up with an even lower price (if you promise to review the book).